Behavioural change has gone from being an obscure term to the most important factor for all major organisations and institutions across the world
Technology is and has been disrupting all industries and markets around the globe for many years. Within the last decade, however, it is my opinion that we are living through the biggest transition in our and our parent lifetime where jobs and skills are changing dramatically.
The biggest change is one of data.
Where before the main drive of success was conversation, friendship and our gut feel, we now have sufficient technology to understand qualitatively what the right decision is and what are the best ratios for success.
However, the majority are still not using the tools available to them, meaning they are losing millions off their bottom line. In my experience fear of change and people’s pushback on innovations is why this is happening.
Education, particularly in recent years, is a sector that has been subject to budget cuts.
What does this mean?
Well, we need to look at how innovative technology will save us money.
Let’s take a look at the property market.
Buying a house before Zoopla
Husband and wife visit the house of their dreams, Karen, the estate agent, gives them a price which they feel is a little expensive. But they trust Karen, because Karen lives locally and sends them a Christmas card and chocolates each year.
Karen states that they have one day to decide whether to buy the house or not because the house is so popular and there are many views lined up.
So, they offer the asking price, as Karen suggests, they all are happy, and Karen has delivered the family with the house of their dreams.
One month later:
In the garden, the husband speaks to his neighbour.
The husband mentioned that the property prices around here are so high but worthwhile.
The neighbour responded that he thought they are reasonable. The Husband then finds out he overpaid by £40k.
This situation was very common before Zoopla mobile app.
Then came Zoopla mobile app
Husband and wife visit the house. Karen suggests that they must purchase quickly, but the wife points out that this is not the case, as there has been no houses sold in the area during the last 6 months.
Karen then mentions the asking price. The wife then tells Karen that they will offer 40k less, as she has seen that the last house sold within the area was 30k less than the asking price Karen mentioned.
Transparency creates dramatic cost savings.
The individuals in purchasing roles within education would have spent most of their careers working on the model of trust with the suppliers, just like Karen in our example.
Majority will have created a scenario where they can overprice due to no comparison, strong personal relationships or technology.
Transition into technology does not need to be hard or dramatic and does need to take away the relationship’s buyers have built with suppliers.
Here are my top tips to rolling a technology platform across the Trust.
- Select the early adopters who love new and exciting products.
- Never use the word ‘trial’ or ‘test’. These will kill any roll-out. Use comital wording such as ‘roll-out stages’ and ‘phase 1’.
- Do not do all your schools at once. Implement the technology in small chunks, starting with the early adopters and then add more schools as you gain success stories and internal buy-in.
- Use technology that is flexible and can be changed. Working with start-up and lean methods will give you the ability to adjust the technology to the users. If it is hard to use it, it is game over from day 1.
- Showcase commitment by working with the supplier to encourage positive change and use. Mandating can sometimes be counterproductive but communicating success stories and creating an incentive for use will help adoption dramatically.